Iron Forge, by Danny

Made to Measure.

Look like the position you hold.

Danny in a dark shirt and tailored cream trousers

Why it hasn't stuck

The one-layer fix.

The PTFixes one hour of your day. The other 23 win.
The dietFixes the scale. Takes muscle with the fat, so your clothes still sit wrong.
The stylistFixes the clothes. Dresses a body that's about to change.
GroomingFixes the first impression. The body and the presence don't follow.

Each fixes one layer and undoes the others

Danny's view

It's your entire day.

1Hour in the gym

23Hours that decide how you look and feel

The method, outside in

What people see first. The body underneath. The clothes last.

01MeasureWeek 0

02ResetWeeks 1 and 2

03BuildThe rest of the term

04FinishTimed to your goal

01

Measure · Week 0

Built from your numbers.

Your bloods
Your full day, wake to sleep
Measurements and photos
Wardrobe and grooming

02

Reset · Weeks 1 and 2

The look first.

Haircut and beard for your face
Skin
Posture
Fit fixes on clothes you own

Nothing new to buy.

03

Build

Your frame.

Shoulders up, waist down
Nutrition from your bloods
A routine around your travel and dinners

04 · Finish

Clothes made for the body you built.

By Danny's tailor. Nothing bought twice. Then the graduation shoot.

Danny in a pale blue polo and tailored blue trousers

The timeline

Seen, then noticed.

30DaysYou see it.

60DaysYour friends do.

90DaysEveryone does.

Your team

Danny's method. Your coach.

Coach RayyanCoaches you every week
Style leadThe look and the Finish
Success managerKeeps you on track
DannyReviews you at 30, 60, 90

Danny with arms folded, in a rust knit and cream trousers

What you do

Your part.

01Check in every Sunday

02Log food and training

03Photos every two weeks

04Show up to your reviews

Do your part, and if the agreed change isn't there at day 90, Coach Rayyan keeps coaching you at no cost until it is.

The guarantee. The agreement's wording governs

Your investment

Made to Measure.

3 months₹75,000

6 months₹1,20,000

Instalments availableBloods paid to the lab